About

Welcome to Before the Braids, where healthy hair starts with love and expertise. I’m Erica James, a licensed cosmetologist with a passion for helping your hair thrive—especially if you’re rocking braids, faux locs, sew-ins, or twists. After years of studying herbal remedies and perfecting my craft, I created Before the Braids Hair Growth Booster, a line of handmade, herbal-infused oils designed to nourish your scalp and boost growth, naturally.

Every bottle—like our signature jojoba and rosemary blend—is made by hand, with care, right here in Connecticut. No shortcuts, no fluff—just pure, simple ingredients I’ve spent years researching to protect your hair from synthetic fibers and keep it strong under any style. This isn’t just a product; it’s my promise to you, rooted in my experience as a cosmetologist and my love for seeing healthy hair flourish.

At Before the Braids, we’re all about real results for real people. That’s why every 4-ounce bottle is just $20, with free shipping nationwide—because great hair shouldn’t break the bank. Whether you’re prepping for your next style or maintaining what you’ve got, I’ve got your back. Let’s grow together!